Ads are an integral part of society and, especially on the Internet, an important necessity. Advertisements inform, educate and, if especially unique and creative, cultivate a meaningful connection with the buyer that results in a lasting relationship. Without advertisements brands would struggle to differentiate themselves and stand out among competition.
The proliferation of ad blockers has effectively killed advertisements online. Brands are no longer able to communicate with their key demographics and publishers are unable to receive an important revenue stream. Smaller publications are going under and there is now less content, less information, fewer opinions and less of a voice.
At ReviveAds we believe in responsible advertising. We believe in quality content that is made for people without the restrictions of financial barriers. Content that connects real people with real products.
The sole intent of this coalition is to benefit everyone – readers, publishers and advertisers – and support sites that support advertising and understand the perils of ad blocking. We aim to see a slowed growth or reversal of ad block usage and champion effective advertisements that deliver a lasting impression. Through our new technology and as part of the coalition, we limit advertisements to our acceptable ad standards:
Join our coalition. Help us prevent the destruction of free quality content online. Slow the spread of ad blockers, embrace acceptable advertising and work hand in hand with us in ensuring malicious ads are blocked, not the contributory ones. Help us keep up the flow of information, and help us keep that information quality.